STEP NYC

5. – 10.6.16 | Startup and Entrepreneur Program

Meet New York’s business angels and venture capital investors Gain practical U.S. business experience Qualify for the German Accelerator New York

About us

The German American Chamber of Commerce, Inc. in New York has promoted commerce between Germany and the U.S. for 60 years. During this time we have established ourselves as a modern service provider and a reliable partner in German-American business inquiries.

Our Startup & Entrepreneur Program offers German startups valuable assistance in finding U.S.-VC investors, meeting U.S. clients and provides workshops on all U.S. market entry topics.

Upcoming Programs 2016

05.06. – 10.06.16

18.09. – 23.09.16

04.12. – 09.12.16

5 Day Program for German Startups in New York City

  • SundayOpen or Close

    Welcome Drinks @ 7:00pm

    Brother Jimmy’s BBQ

    116 E 16th St

    Come join us for food and drinks at Brother Jimmy’s and get to know the VentureOut team and your fellow Germans participating in the program!

  • MondayOpen or Close

    @ 08:00 am: Breakfast & Orientation

    GACC Office 80

    80 Pine Street, 24th Floor

    Dietmar Rieg President & CEO German American Chamber of Commerce, Inc. & Brian Frumberg, Founder of VentureOut are excited to meet all of the German teams to review the program agenda, prepare for the week’s activities, and answer any questions.

    @ 09:00 am: Strategy Session: Doing Business in the U.S.

    GACC Office 80

    80 Pine Street, 24th Floor

    Susanne Gellert, Director of the GACC NY Legal Department & Business Development Consulting, and Chris Gallagher, Senior Manager of GACC NY Career Services, will offer practical tips on doing business effectively in the United States. Our experts will cover such useful topics such as German-American cultural differences, American business meeting etiquette, and understanding the U.S. legal system and the importance of local adaptation. The presentation includes a helpful list of do’s and don’ts for success in the American market.

    @ 10:00 am: Strategy Session: Legal & Immigration & Lunch 12:00 noon

    GACC Office 80

    80 Pine Street, 24th Floor

    Susanne Gellert, Director of the GACC NY Legal Department & Business Development Consulting, will focus on legal questions that always arise when entering the U.S. market. Thorough legal preparation is essential for a successful market entry in the United States. Ms. Gellert will therefore give an overview on how to incorporate a company in the U.S. and how to minimize liability risks and prevent lawsuits in the U.S. as well as address employment law questions. In addition, there will be a Q&A session to address questions from the participants.

    @ 01:00 pm: Short-Term Programs in New York

    NYU Poly

    137 Varick St, 2nd Floor

    The Varick Street Incubator, launched by Mayor Bloomberg in 2009, was one of the first initiatives taken to kick-start the vibrant NY tech ecosystem that exists today. In the Varick incubator lives the NYC-branch German Accelerator, the 3-month accelerator program for German startups in the U.S.

    In this session we will learn about the German Accelerator program, learn from current participants in the German accelerator, and talk about raising capital in the U.S. as a foreign-based startup.

    @ 02:30 pm: Company Insight: Shopikon

    Shopikon

    @ NeueHouse / Madison Square 110 East 25th Street

    Meet Philip Sulke, Founder of Shopikon: Inspired by the belief that a city’s character is defined in part by its unique stores, Shopikon is the digital guide that helps tourists and natives discover the best local shops in some of the world’s most exciting cities. From neighborhood bookstores and traditional bakeries to avantgarde furniture and hip boutiques, users can discover these shopping gems on Shopikon.com.

    @ 03:00 pm: Incubator Programs in New York

    UA Ruhr & German Center for Research & Innovation

    871 United Nations Plaza, 23rd Floor

    The University Alliance Ruhr
    The University Alliance Ruhr (UA Ruhr) is a consortium of the Ruhr-Universität Bochum, TU Dortmund University and the University of Duisburg-Essen. The UA Ruhr liaison office in New York supports and facilitates academic collaborations between the three Ruhr Universities and partners in the United States and Canada through unique programs such as the Global Young Faculty and the Young Scientists Network Ruhr.

    The German Center for Research and Innovation (GCRI) New York
    is the most accessible and visible portal in North America to the German research and innovation landscape, bringing together key stakeholders in the public and private sectors. These include leaders in science, the humanities, and technology. Furthermore, the GCRI provides a platform to foster creativity and enhance innovation in a rapidly changing world. The GCRI was created as a cornerstone of the German government’s initiative to internationalize science and research and is one of six centers worldwide.

    @ 06:00 pm: Networking Event: “The Multiplier Effect”

    Spitzberg Partners LLC

    270 Lafayette Street, Suite 1005

    Spitzberg Partners is a corporate advisory and investment firm that provides strategic counsel and investment insights on international political, economic, technology, and security matters.

  • Tuesday

    @ 09:00 am: Fundraising 101 Michael Taormina

    WeWork Charging Bull

    25 Broadway, New York

    Michael Taormina is the Co-Founder of CommonBond, a platform that saves borrowers money on their student loans and allows investors to earn a financial return. As their CFO, Michael raised over $300mm in both equity and debit financing. He will talk about this experience as he walks the companies through a hands-on fundraising workshop.

    @ 10:00 am: Strategy Session: Messaging and PR

    WeWork Charging Bull

    25 Broadway, New York

    Emerging Media is an award-winning full service PR, branding and social media agency, helping B2B and B2C companies make their mark in the ever changing media landscape. Learn how to achieve your most critical business objectives!

    @ 12:30 pm: Strategy Session: Marketing and Growth Hacking

    WeWork Charging Bull

    25 Broadway, New York

    Tadpull uses a blend of research, design strategy, interactive design, hand-crafted code, and analytics to help your brand perform across SEO, social media, and on our site itself.

    @ 02:00 pm: Strategy Session: Sales

    WeWork Charging Bull

    25 Broadway, New York

    Sales & Business Development training with the Skaled team. Learn to grow the company, build a replicable sales process, hire a sales team the right way, and get the best possible reults through best practices.

    @ 04:30 pm: Mentorship & Pitch Prep

    WeWork Charging Bull

    25 Broadway, 9th floor

    VentureOut has organized a pitch preparation and mentor panel to meet with each company to discuss their investor strategy and prepare their pitch and slides for the pitch night. Mentors to include Lexie Kier, Founder at Cuurio, Jeremy Harper, Principle at ERA Accelerator and Tim Schumann, Founder of Buddy Ventures.

    @ 07:00 pm: Networking Event: NY Tech Meetup

    NYU Skirball Center For The Performing Arts

    566 Laguardia Place

    NY Tech Meetup is a 31,000 member non-profit organization that supports the NY technology community. Their monthly demo nights give tech startups an opportunity to show the world what they can do. Join us for the largest meetup on the planet and feel the heartbeat of the NY tech community.

  • Wednesday

    @ 09:00 am: Cap Intro: Gotham Ventures

    WeWork Soho West

    175 Varick St, 2nd Fl Screening Room

    Gotham Ventures is a venture capital firm based in New York City. We work with the visionaries of today to create the successes of tomorrow. We invest in early-stage information technology startups based in our backyard. 

    @ 10:00 am: Cap Intro: Launch Capital

    WeWork Soho West

    175 Varick St, 2nd Fl Screening Room

    LaunchCapital was founded in January 2008 with a mission to help entrepreneurs gain quick access to seed capital and mentorship. With investments in over 100 companies, LaunchCapital has a core focus in technology, consumer and medical businesses. The 9 person team has syndicated investments with over 50 venture firms and 1000 angel investors. They currently have offices in Cambridge, MA, New Haven, New York City and Palo Alto.

    @ 12:30 pm: Company Insight: Sailthru

    Sailthru

    160 Varick St, 12th Floor

    A look inside the inner workings of one New York’s most successful technology startups. Sailthru, which has raised over $48mm, is a technology company that specializes in digital brand experiences and communications. Its Smart Data™ Solution is leading a major shift in how companies engage with their customers.

    @ 02:00 pm: Company Insight: SiSense

    SiSense

    88 Pine Street

    SiSense is a business analytics software company. Using unique technology, it can provide a complete analytics solution in one product that’s made for business. SiSense liberates data, empowers business users and frees IT by making it easy to do the difficult tasks of accessing, joining and visualizing data.

    @ 05:00 pm: Investor Speed Dating & Pitch Night: Hackers & Hefeweizens

    WeWork Charging Bull

    25 Broadway, 9th Floor

    The big night! Startup will pitch their company to the audience and a panel of VC’s. There will be an opportunity to discusses ideas and network alongside drinks.

    The Panel

    Mitchell Kleinhandler
    Venture Partner
    Scout Ventures

    Matt Lee
    Associate
    Pereg Ventures

    Christian Noske
    Principal
    BWM i Ventures

    Ryan Darnell
    Principal
    Basset Investment Group

  • Thursday

    @ 10:00 am: Strategy Session: IP LAW

    GACC OFFICE

    80 Pine Street, 24th Floor

    platz-ip has been counseling US and international clients for more than five years. We assist our clients starting before market entry, developing comprehensive strategies for the protection and enforcement of their intellectual property rights and assets, focusing on trademark and copyright law, and in transactional matters

    Magdalena Berger is a practicing attorney admitted in New York and Germany. She also works as an expert for the renowned IP Institute/ Fordham University School of Law.
    Oliver Platz is admitted to practice in New York and Germany and has been practicing US-IP law for more than ten years

    @ 12:00 pm: Company Insight - Kisi

    Kisi

    20 Jay Street, DUMBO Brooklyn 11201

    Meet KISI co-founder Bernhard Mehl and his "digital doorman" app, which acts as a keyless home entry service managed right from a user's smartphone. The hardware that powers the service can be easily installed in most homes, including the buzzer systems in multi-family homes and apartments, which has the capability to open both a user's front door and apartment door.

    @ 03:00 pm: Strategy Session: Accounting for Startups with SUM Innovation

    SUM Innovation

    40 West 27th Street, 5th floor

    SUM Innovation offers assessments, design, implementation and management of accounting solutions for startups, international businesses, established and growing business, and nonprofits across the US..

    @ 05:00 pm: Company Insight: Glossybox North America

    Glossybox

    401 Greenwich Street, 3rd Floor

    Founded in Berlin by Charles von Abercron in 2011, GLOSSYBOX is the leading purveyor of luxury beauty samples on a global stage. Axel Oehlers, President and Managing Director of GLOSSYBOX North America, leads the quickly-growing, highly dynamic U.S. and Canadian business into the future.

  • Friday

    @ 10:00 am: Roundtable @ GACC & Feedback

    GACC Office 80

    80 Pine Street, 24th Floor

    This will be an opportunity for us all to discuss the events of the week!

    @ 11:00 am: OPTIONAL: Lead Generation

    GACC Office 80

    80 Pine Street, 24th Floor

    Schedule meetings within the GACC member network – we introduce you to potential partners or clients.

Travel Tips & Resources

Below are some general guidelines for travel in New York City.

  • Getting Around NYCOpen or Close

    We will do a lot of travel on the subway, so everyone will be required to purchase an subway metro card. We recommend purchasing the 1-week unlimited pass for $25. The most important thing, though, is to travel safely and watch out for our crazy taxi drivers!

    Traveling from the Airport to NYC

    To get to and from the airport, we suggest that you utilize the Carmel Limo service. You can reserve rides either at carmellimo.com or by calling (212) 666-6666. They are the same price as a yellow cab but much more reliable.

    Subway

    The subway is the best way to get around the city! We strongly recommend that you purchase the “7-day Unlimited Pass” which costs about $30. Please purchase this before Monday since we will be traveling via subway throughout the entire week. They can be purchased at any subway stop at any time of day, but we suggest that you get it at Union Square before our Meet and Greet on Sunday! -List of great free NYC subway Apps-

    1. NYC Subway
    2. Embark NYC
    3. HopStop

    Taxi

    Taxis are the most expensive mode of transportation in NYC. A trip of around 20 blocks may cost up to $10+. Tipping is required most of the time, so if your fare is over $10, consider tipping $1-$2 on top of the fare. There are two types of taxis, the famous yellow cabs and black taxis. Around 4-5pm, yellow cabs are unavailable so black cabs are the substitute. They are not illegal but be sure to negotiate a reasonable price before you hop on! Please refer to the image for how to spot an available taxi!

  • NY Tech CommunityOpen or Close
  • ContactsOpen or Close

    Andrea Diewald, M.A.
    Director Innovation & Startup Relations
    German American Chamber of Commerce, Inc.
    Jägerstr. 30 - 70174 Stuttgart – Germany
    phone: +49 711 2005 -1491
    e-mail: adiewald@gaccny.com
    www.gaccny.com/germanstartup

    Nicola Michels
    Vice President
    German American Chamber of Commerce, Inc.
    80 Pine Street, 24th Floor | New York, NY 10005
    phone: +1 212-956-1770
    E-mail: nmichels@gaccny.com
    www.gaccny.com

    Powered by VentureOutNY

Testimonials

"After having been an active in the German startup environment for the last 4 years, taking part in the GACC NY’s STEP program was one of the most encouraging, vibrant and enjoyable weeks as „little“ grown Startup. Everyone at the GACC was trying to really help us understand the difference between German mentality and American business behavior. In relevant workshops, strategy sessions and amazing company insights we got excellent information on how to make our first moves on the US market. My STEP experience was also very successful due to a superb group of 10 young companies with different backgrounds from all over Germany!"

Stefanie Reimann-Dubbers
CEO
www.moveguard.de

"STEP NYC is an amazing experience. Do not hesitate, if you have the chance to participate. Through the program we could significantly expand our network and even met people who eventually helped us close a high volume deal with one of the most renowned U.S. companies."

Dr. Michael Tal
Co-CEO
www.busylamp.com

"STEP NYC has helped us to better understand the American Startup industry. During the 5-day program in Manhattan we were able to establish a network of interesting VC-investors, successfully established startups and legal and marketing experts in New York that will help us take our first step into the American market in the near future."

Johannes Herzer
CEO nightadvisor
www.nightadvisor.com

"STEP NYC is a great opportunity for German Tech-Start-ups to get first practical business experiences on the U.S. market. It's an initial step to establish useful and tangible business contacts as well as a personal life experience. Strongly recommended!"

Philipp von Trotha
CEO REALEYES GmbH
www.real-eyes.eu

"The STEP NYC program was extremely helpful for me, as it showed me how to adapt my investment company "Confluentis IT Capital GmbH" and my startup company "Doctor Know" to the very special market conditions in the U.S. and especially in New York. For us, the program helped to:

  • learn about the cultural differences and how to deal with them
  • discover legal aspects to be dealt with
  • find out about immigration and visa questions
  • be informed about the U.S. tax system
  • access and present my company to U.S. Venture Capital companies
  • get to know U.S. business angels to simplify market entry
  • see this great city from the viewpoint of many business locations and especially incubators"

Ralph Brubach, MBA
Geschäftsführer Confluentis IT Capital GmbH
www.confluentis.eu

"We were lucky to be selected for the STEP NYC program - a program for those who are excited about the opportunities, which can be found in the U.S. The STEP NYC program is a well-balanced mixture of the educational seminars and meetings with US start-ups and senior VCs. These meetings and events will charge you with energy to re-discover the U.S. and New York for your business as a market and source of capital."

Artem Andrianov, PhD, MBA
CEO Cyntegrity Germany GmbH
www.cyntegrity.com

"STEP NYC is a once-in-a-lifetime experience! One thrilling week to discover the New York startup landscape with great fellow entrepreneurs. The perfect program for people who think about US market entry or simply want to experience the US way of starting up."

Matti Niebelschutz
CEO Business Development UNIQUE Fragrance Group
www.uniquefragrance.com

"Danke für eine tolle Woche mit spannenden Leuten in New York! Neben der Vergrößerung unseres Netzwerkes brachte uns die Teilnahme am STEP NYC-Programm einige wertvolle Erkenntnisse zu unserer strategischen Ausrichtung."

Jens Schmelzle
Mitgründer simpleshow gmbh
www.simpleshow.com

Alumni

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